Show up as the expert
Our services:
Authority starts with your words.
Brand positioning and content for B2B services and people-based businesses where expertise is the product.
Packages:
1
–
Feedback
Fast
A rapid review of your current positioning or work in progress.
What you get:
75 minutes focused on you; a 1:1 Zoom call or meeting to discuss positioning and messaging. You'll get structured feedback and a recording of the call covering:
– Strengths
– Weaknesses
– Opportunities
– Considerations
Why this package?
Use this to bounce your thoughts, hear an honest external opinion, and get unstuck.
2
–
Fully
Focused
An 8-week brand positioning journey
Priced in line with company size
What you get:
DISCOVERY
• Team consultation
• Brand audit
• Audience research
• Competitor audit
DIAGNOSIS
• SWOT analysis
DISCUSSION
• Collaborative brand workshop
DEFINITION
• Strategic rationale
• Brand idea
• Proposition
• Manifesto
• Offer
Why this package?
Choose this if you need a strategic partner to help set the course and find words to make you memorable.
3
–
Fully
Powered
A 6-month marketing programme establishing you as a thought leader
What you get:
PLANNING
• Objective setting
• Campaign planning
• Format for major moment
• Monthly planning meeting
DELIVERY
Content creation and campaign management across:
• Publications
• Blogs, articles, white papers
• Email newsletter
• LinkedIn optimisation and content
• Coordination with design partners
Why this package?
Choose this if you need a strategic marketing partner with you day by day to launch your positioning into the world.
What clients say:
“Your work has been instrumental in helping push forward with our brand. Something we’d been battling to do internally for a while.”
Naked Marketing
“Everybody has been so full of praise that we have got this far in such a short time.”
SomeBrightSpark
“The session really helped us focus on some quick wins as well as understanding the importance of copywriting and language.”
Cavendish Communications
“Like all brilliant pieces of strategic writing, this articulation of our strategy captures where we’ve come from, where we’re going and invites us to create actions that help us live up to this client promise every single day.”
HB