Brand Truth™ is the name of our planning tool. It helps teams find focus by uncovering product, customer and market insights.
What it is:
The Brand Truth™ toolkit includes a presentation, online workshop canvas and brand strategy template to support groups in planning a brand.
How it works:
It's based on twelve core positioning strategies and six brand voices. Together these enable you to fully interrogate a brand’s positioning and personality.
How it's different:
Brand Truth™ avoids the oversimplification of ‘brand archetypes’ or quadrant positioning maps. It allows for nuance while taking away the overwhelm of defining a brand from scratch.
How it helps:
Using a guided process, Brand Truth™ helps you create a straightforward brand strategy that your team can get behind. It makes the process inclusive and enjoyable for everyone.