Brand Truth

Brand Framework:

Brand Truth<span>™</span>

Brand Truth is the name of our planning tool. It helps teams find focus by uncovering product, customer and market insights.

What it is:

The Brand Truth toolkit includes a presentation, online workshop canvas and brand strategy template to support groups in planning a brand.

How it works:

It's based on twelve core positioning strategies and six brand voices. Together these enable you to fully interrogate a brand’s positioning and personality.

How it's different:

Brand Truth avoids the oversimplification of ‘brand archetypes’ or quadrant positioning maps. It allows for nuance while taking away the overwhelm of defining a brand from scratch.

How it helps:

Using a guided process, Brand Truth helps you create a straightforward brand strategy that your team can get behind. It makes the process inclusive and enjoyable for everyone.

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