A tool for brand thinking
If you’re going to build your brand, hook it on things people care about.
Our brand strategy framework helps you focus on the ideas to commit to in everything you do.
The manifesto
Discover the BrandStrand® approach. We'll send you the full manifesto when you subscribe to updates from Becolourful.
A universal framework
A comprehensive spectrum covering all kinds of perceived value. Relevant for any brand, in any sector.
800+ possible combinations
Align around a trio of ideas from 18 strands, with 800+ combinations.
Anchored in timeless human needs
Champions the customer by focusing on value over features and facts.
Training
NEW DATE COMING SOON
Join the wait list - 20 places available
£295 plus vat
What it is:
This is an online session led by Emily Penny, founder of Becolourful and creator of BrandStrand®. It is a friendly camera-on discussion-based masterclass aimed at practitioners who want to discover the philosophy driving the framework and how to use it in practice.
Consultancy
packages
Plan your next move with our consultancy support. Choose from our three packages:
PACKAGE 1: PERSPECTIVE: Brand audit
PACKAGE 2: FOCUS: Brand workshop
PACKAGE 3: ACTION: Brand strategy
Email lets@becolourful.co.uk to book a call with Emily.
Sector
reports
We offer detailed brand maps by sector. Find out how your competitors are playing the category, how you compare, and how you could stand out. Get in touch to commission a bespoke map of your category. Email us at lets@becolourful.co.uk.
Our first report, Fully Saturated, lifts the lid on the design sector and is open for orders now.