Who
The brightest writers, thinkers and wordsmiths we could find.
Founded by Emily Penny in 2013, Becolourful is a micro studio of senior talent who work best in the fuzzy overlap between brand strategy and voice.
Emily Penny
– Project lead, strategist, writer, namer
Hi, I'm the chief trouble-maker around here. I've spent over 25 years in branding working with hundreds of B2B and agency clients as well as sitting on award juries for the Design Week Awards, D&AD, and Brand Impact Awards. I've lectured at London Metropolitan University and spoken on webinars and podcasts for the DBA, Creative Boom and Small Spark Theory. I'm here to make your words work harder.
Joel Stein
– Storyteller and idea connector
Joel is a writer and multi-disciplinarian thinker who flies the flag for the weird and the wonderful in branding (in a good way). From naming to white papers, he makes those words work for the brand, bridging creative sparks with a strategic outlook and commercial lens.
Leisel Grimes
– Lover of language and humans
Leisel turns messages into copy that lands with a punch. She insists on getting super clear on the purpose of every piece and getting to grips with the brand's character, which sometimes calls for inconvenient questions. And it's what separates convincing words from ignorable waffle.
Josephine Bergdahl
– Big thinker and direction-creator
Jo is a strategist with business nous who asks the right questions and handles people with care. She brings depth to research, clarity to strategy, and a very diplomatic gravitas that brings everybody on side.
Matthew Knight
– Sense-maker and way-finder
Matthew is a generalist who joins up business, strategy and leadership with the principles of brand thinking. He often drops in to shed light on situations, bringing wisdom and unblocking the way forwards.
Jessica Milne
– System-maker and pattern-creator
Jessica streamlines how we work at Becolourful, designing ops that are fit for purpose, pre-empting the next step, and keeping the business running smoothly every day.
Becolourful
& Co.
When it comes to design, our team is supported by these fine folk.
Some of the best in the business:
“Collaboration is at the heart of Becolourful. Our close partnerships with clients and discipline experts make it work.” — Emily Penny, founder