Founded by Emily Penny in 2013, Becolourful sits midway between a freelance and agency model. We’re associates who join up around projects and work remotely for clients all over the world.

Photo of Emily Penny

Emily Penny

– Vision-maker and brand-shaper

Emily is a brand strategist and writer who has clocked up more than 25 years in the creative industry. She has an MA in marketing and has taught branding at degree level. Emily was on the judging panel for the Design Week Awards and assisted Michael Johnson on his book Branding in Five And A Half Steps. She describes herself as a very visual wordsmith and is happiest making sense of atypical products and services.

Jonathan Wilcock

– Word-wrangler and jargon-untangler

Jonathan started his career as a copywriter in London advertising agencies. He spent many years leading on brand voice in travel and hospitality and ran his own creative agency. He brings warmth and simplicity to every project, or as he would say ‘all the grown up experience and all the child-like enthusiasm’.

Catherine Jones

– Storyteller and good-point-maker

Catherine is jam-packed full of entrepreneurial spirit and loves diving into new sectors and challenging assumptions. As a writer, she revels in detail but brings clarity of thinking and versatility of style to projects. She's good at digging deep, thinking on her feet and running insightful training sessions.

Sally Fox

– Rule-maker and rule-breaker

Sally came from a fashion-buying background and while style and beauty are most definitely her bag, she's most interested in wading through the word soup of language surrounding sustainability and social purpose. Sally brings creative flair to projects while making sure the words really mean something.

Lucy Legg-Willis

– Research-gatherer and project-accelerator

Seemingly unflappable and effortlessly cool, Lucy is the proverbial swan. She supports us with desk research for projects and helps with numerous tasks that help keep the Becolourful boat afloat and pointing in the right direction.

& Co.

When it comes to design, our team is supported by these fine folk.

Some of the best in the business:

Filthy Media
Lost & Found
Future Selves

“Collaboration is at the heart of Becolourful. Our close partnerships with clients and discipline experts make it work.” — Emily Penny, founder

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