Evident Insights
This startup research lab specialises in indexes, ranking businesses on multiple independently verified factors. Initially it was looking at a hot topic, the adoption of AI in business. They came to us needing a name and brand architecture to support their hierarchy of products and services.

Working closely with the founders we found a memorable name that helped them to tell their story. It was about bringing simplicity and clarity to a very murky topic. Making the data evident. Evident Insights was born and immediately launched the inaugural Eviden AI Index.

Evident Insights report for the banking sector
"Thank you. You've saved us from ourselves." — Founder, Evident Insights

Brand strategy: Emily Penny, Michael Gough

Naming: Emily Penny

Design: ST-Design

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