Evident Insights
Making sense of a cutting-edge new service
This startup research lab specialises in indexes, ranking businesses on multiple independently verified factors. Initially it was looking at a hot topic, the adoption of AI in business. They came to us needing a name and brand architecture to support their hierarchy of products and services.
Working closely with the founders we found a memorable name that helped them to tell their story. It was about bringing simplicity and clarity to a very murky topic. Making the data evident. Evident Insights was born and immediately launched the inaugural Eviden AI Index.
"Thank you. You've saved us from ourselves." — Founder, Evident Insights
Credits:
Brand strategy: Emily Penny, Michael Gough
Naming: Emily Penny
Design: ST-Design