HB
An agency with a point of view
At 25 years old and 100 strong, HB wanted to reposition around its foundational insight: that experience and memorability is as important for B2B as it is for consumer brands. Brands live in the interactions people have with them.
Working closely with the senior team, we explored the brand persona, pored over their case studies, and analysed the competitive landscape. What emerged was the concept of “Impact, everywhere, always”, which we crystallised into a mini manifesto – that “use-it-or-lose-it” window where brands can engage minds and ignite change.
If HB was promising impact, its copy had to show it. We crafted a refreshed tone that would catch the eye of CMO clients. It came to life in emphatic, rhythmic language and vivid metaphors, like “brands live in brains”.
Project included:
Brand voice workshop
Brand messaging toolkit
Web copy
Case studies
Movie script
Thought leadership
Like all brilliant pieces of strategic writing, this articulation of our strategy captures where we've come from, where we're going, and invites us to create actions that help us live up to this promise every single day. — Strategy Director, HB
Credits:
Emily Penny
Joel Stein
Jonathan Wilcock