Naked
Ambition laid bare
Naked is a team of friendly, curious Norfolk-based creatives with lots of love for their locality. But their positioning wasn’t reflecting their difference. They needed a narrative that reflected their two decades’ of coalface marketing advice without feeling provincial.
At the core was Naked’s belief that Norfolk businesses deserved the same craft as any big-city brand. That belief led to Big Brand Confidence® – a position that let Naked be proudly local and unmistakably ambitious at the same time.
Together, we defined ‘Five Naked Truths’ that solidified the agency’s values, and gave their messaging a consistent, human backbone. Naked’s story now describes what it does and who it’s for. "Local to legendary" gives them room to court high-potential clients and grow them into world-class brands – all while staying rooted in the (slightly cheeky) Norfolk identity that keeps them as real as the day they were born.
"Your work has been instrumental in helping us push forward with our brand – something we’d been battling to do internally for a while.” — Creative Director, Naked
Credits:
Brand strategy: Emily Penny
Writers: Emily Penny and Joel Stein