NASGP is the National Association for Sessional GPs – a membership organisation for Locums. To support a new phase of growth, we helped professionalise the proposition, bringing in a compelling brand purpose and clearly structured services.

Starting with the core narrative, we wrote content for their extensive website, introducing a clear and positive brand voice.

"If you work in General Practice, you’ll know that it’s changing. GP locums are a critical resource in our increasingly flexible workplace. But it can be a challenging way to work. While GP practices need locums, locums need systems that work for them. We’re here to help GP locums succeed in their working days and their working lives, to make their work the best it can be for everyone." — About page copy
Copywriting for an extensive website
The tone of voice fosters a sense of community
Presenting a clear membership offering

This project included:

Brand workshops
Brand strategy
Brand architecture
Brand messaging
Brand voice guidelines
Web copy


Brand strategy and copywriting: Emily Penny
Copywriting support: Rebecca Magnus and Tony Gamble
Design: James Walker

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