One Garden Brighton
Name and narrative for a unique place, for everyone.
One Garden Brighton used to be an abandoned walled garden in the heart of Stanmer Park near Brighton. It's been recreated as ground-breaking indoor-outdoor community hub, a place for everyone.
Led by Plumpton Agricultural College, the walled garden has been developed into a new kind of venue with innovative planting and a vibrant, inclusive ethos.
Working with design studio Filthy Media, I led the naming process and created the narrative for the core brand and a brand architecture for the market, kitchen and events offering.
This project included:
Brand workshops
Naming
Narrative
Brand architecture
Web copy
Campaign copy
Credits:
Naming, strategy and messaging: Emily Penny
Design: Filthy Media