One Garden Brighton
One Garden Brighton used to be an abandoned walled garden in the heart of Stanmer Park near Brighton. It's been recreated as ground-breaking indoor-outdoor community hub, a place for everyone.

Led by Plumpton Agricultural College, the walled garden has been developed into a new kind of venue with innovative planting and a vibrant, inclusive ethos.

Working with design studio Filthy Media, I led the naming process and created the narrative for the core brand and a brand architecture for the market, kitchen and events offering.

Naming a category-defying venue
The core narrative at the heart of the brand
Brand architecture covering all parts of the offering

This project included:

Brand workshops
Brand architecture
Web copy
Campaign copy


Naming, strategy and messaging: Emily Penny
Design: Filthy Media

Get colourful news and thoughts in your inbox: