Wonderfill offers an alternative to plastic packaging. The store opened in St Leonards in 2019 and has become a focal point for those seeking a more sustainable lifestyle.

I worked with the business owner to find a positive name that was more about solutions than problems and brought in a creative studio to develop a playful brand identity. The personality of this brand comes through in carefully selected sustainable touch-points, such as an ink stamp instead of a business card and hand-painted wall graphics.


Naming and messaging: Emily Penny
Design: Almighty

Get colourful news and thoughts in your inbox: